.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in venture capital each year, have reared almost $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That decline is because of market concentration, heightened regulative stress, as well as economical uncertainties.ADWEEK talked with five VCs who continue to invest in adtech companies, in spite of these problems, regarding what they are searching for and also what they stay away from. Probably unsurprisingly, these real estate investors are actually targeting chances in privacy-focused innovations as well as industry-specific areas such as connected television.